Abteilung für hochgeschraubte Erwartungshaltungen
„Though Cameron wanted the characters, particularly Neytiri, to be sexy, he didn’t have to worry too much about the ‚uncanny valley’—a phenomenon where audiences recoil from images that come too close to reality without actually achieving it. […] If anything, Cameron’s problem was that the digital technology could make the images too pristine, stripping out the texture we expect from film. To give the movie soul, he sought to preserve the imperfections such as diffusion, blur, and lens flare.“ *
“ ‚When you look at the history of film, there have been to date two great revolutions—sound and color,‘ Jeffrey Katzenberg, the head of Dreamworks Animation and a tireless promoter of 3-D, told me. ‚This will be the third great revolution. People are still somewhat skeptical and wonder if it’s a gimmick and if it is better suited to cartoons. I don’t believe that for a second. I think the day after Jim Cameron’s movie comes out, it’s a new world.‘ Michael Lewis, the C.E.O. of RealD, the leading 3-D projection company, says, ‚The industry is looking for its Citizen Kane, its definitive work of 3-D, and Avatar may be that film.‘ “ *